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Professional development

Navigating the children’s publishing industry can be daunting. Launching and sustaining a career as a children’s illustrator requires knowledge and connections, an appetite for learning, and the ability and willingness to collaborate with others. Professional development events and activities are intended to equip mentees with a well-rounded knowledge of the industry, and an understanding of the professional processes and roles involved in taking a book from pitch to print and to market. Mentees will also develop vital skills to enhance their profiles and earning potential, including learning to work with children and schools and delivering events at festivals.

Illustration (c) Emily Hughes
Illustration (c) Emily Hughes

Retail Perspectives

Following an introduction to the current retail landscape from the Bookseller’s Association, mentees will encounter experienced children’s book buyers and sellers at high street giant Waterstones, independent children’s bookshop Moon Lane Books, and recent start-up Roundtable Books which aims to increase the profile and proliferation of diverse children’s books.

Where
Multiple locations across London

When
Thursday 13 February 2020

With
Various

Representing Diversity

A recent groundbreaking research report from the Centre for Literacy in Primary Education into the extent of ethnic minority representation in children’s literature, ‘Reflecting Realities’, revealed that only 4% of children’s books published in 2018 featured BAME main characters – underscored by BookTrust Represents’ finding that between 2009 and 2018 just under 2% of published children’s authors were BAME. Mentees will hear from CLPE and BookTrust about the issues, challenges and opportunities around representation and inclusion in children’s illustration, and will consider how they can put diversity at the forefront of their practice.

 

Where
Centre for Literacy in Primary Education, London

When
Friday 14 February 2020

With
Farrah Serroukh (CLPE)

Educational Markets, Story Development & Workflow

Educational publishing is an often overlooked area of children’s illustration. Yet it can offer greater reach in terms of readership than trade or literary publishing, providing opportunities to genuinely impact on children’s literacy, as well as increased earning potential for illustrators who understand the field. Mentees will learn from staff and illustrators at Oxford University Press’s Global Educational Publishing press about contemporary educational contexts and issues, the role illustrators play in developing literacy, and working to brief in this field.

Where
Oxford

When
Tuesday 1 September 2020

With
Alex Paterson (illustrator); Mary Hamley
Maxine Howells
Helen Freeman
Kersti Worsley and Caroline Derby (Oxford University Press)

Illustration (c) Claire Alexander
Illustration (c) Claire Alexander

Education Language Teaching Workshop

TBC

Where
Online with Oxford University Press

When
Tuesday 26 January 2021

With
Michelle Toguchi
Jenny Camons & Sarah Cornish

Education Markets, Story Development & Workflow

TBC

Where
Online with Oxford University Press

When
February/March 2021

With
Mary Hamley

Developing Education Practice

Knowing how to work through schools to engage children and young people of all ages is vital in sustaining a career as a children’s illustrator, increasing earnings while having an educational impact on young readers. Mentees will learn engaging educational practice from some of the very best illustrators who work through Pop Up Projects and House of Illustration, and will have opportunities to shadow illustrators in schools as well as develop and test their own workshops in classrooms.

Where
London & UK-Wide Schools

When
TBC

With
Dylan Calder
Tim Stanton & Annette McCartney (Pop Up Projects); Emily Jost (House of Illustration); Various Illustrators

Marketing, Promotion & Social Media

Knowing how children’s books are marketed, how publishers promote their books, the support you will get and what’s expected from you is key to sustaining work in children’s publishing. Mentees will learn from marketing professionals and publicists about campaigns and events for different types of books, and hear from illustrators how to harness social media and innovate to build your profile and reach more readers.

Where
London

When
TBC

With
TBC

Publisher Placements

Short placements in children’s publishers will offer unique insights into the different roles and departments involved in publishing, marketing and selling books. By late 2020, placements with affiliated publishers will be offered to mentees, to take place during summer 2021

Where
TBC

When
TBC

With
TBC

Illustration (c) Dapo Adeola
Illustration (c) Dapo Adeola

Developing Live Event Practice

The ability to deliver dynamic live experiences for young readers at public events like festivals is not only an essential part of selling books, it also builds audiences of readers. Through opportunities provided by a string of major literature festivals, including Hay and Edinburgh festivals, mentees will be able to shadow and learn from children’s authors how to excite and inspire young audiences.

Where
Hay; Edinburgh; London

When
Summer 2021

With
Various

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